Brand Center

The Northeastern Brand is a living and ever-evolving part of our ecosystem, and therefore requires fresh updates and growth. This project will look to identify and solve problems and gaps with our brand center, grow and provide new inspiration for brand as we evolve, and effectively communicate to partners updates and changes. As ambassadors of the brand, we must ensure that our brand remains clear, fresh and effectively empowers partners across the university to utilize and implement the brand. These partners need a single place of resources and tools to use. The current brand center solves for this, but there are several areas for improvement and growth.